Lucas Ng's blog
Lucas Ng is the director of search marketing and web analytics at FairfaxDigital.
23
2011
Menu Engineering: Food Analytics 101
In its truest sense, the term menu engineering refers to the specific restaurant menu analysis methodology developed by Michael L. Kasavana, Ph.D and Donald J. Smith at the Michigan State University School of Hospitality Business in 1982.
10
2011
Where amazing happens.
When product managers order pizza for the work crew.
2
2011
Oh Yahoo :(
10
2011
Conversion Rate Optimization - Screen Resolution Size
Simple optimization tip that _will_ have huge effect on your bottom line.
Optimize your site for your most popular screen resolution segment. If most of your customers are using 1024 x 768, then what does this chart - taken from one of most popular websites - tell you?
Why are the 1024x768 users not transacting as much as the second and third most popular screen resolutions, 1280x768 and 1280x800?
Answer that question for the above chart and you will have increased conversion by 33% for your most popular user segment. That equals = a huge chunk of happier users and a much happier bank account.
edit: Jon Mendez also talked about this way back in 2007: http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/09/landing-page-re.html
8
2011
The difference between utilizing network assets - social media vs. traditional news media
How two networks utilize their network assets:
Traditional News Media Network:
Cross promotional banner ads
Cross promotional ‘recommended’ articles/storiesCross promotion of member databases/email lists (aka solicited spam)
Cross linking for SEO benefit
Zynga:
Creates a rewards/loyalty program meta game called RewardVille, making their existing properties even stickier and keeping players on Zynga ecosystem for even longer.
Which one is more relevant for users?22
2010
Reblogged from marco :
Marco.org: Most common words unique to 1-star and 5-star App Store reviews
★★★★★: ★☆☆☆☆:
awesome, worth, thanks, amazing, simple, perfect, price, everything, ever, must, ipod, before, found, store, never, recommend, done, take, always, touch
waste, money, crashes, tried, useless, nothing, paid, open, deleted, downloaded, didn’t, says, stupid, anything, actually, account, bought, apple, already
(Source: marco)
1
2010
Reblogged from ryanfreitas :
Ryan Freitas: 35 Lessons in 35 Years
My father always told me that the day we stop learning is the day we die. I wrote this as a sort of preparation for my 35th birthday last week. Some of these are poignant, others are simply trite; I attribute the latter to my growing sense of sentimentality as I age. That, and I need an editor.
…
16
2010
Rhea Drysdale - Champion of the SEO industry
Calling out Aussie SEOs to donate to Rhea Drysdale (aka She-Ra) of Outspoken Media.
Why?
Because the industry owes her for opposing some random dude named Jason Gambert (henceforth Skeletor) who filed an application to trademark the term “SEO”.
Quoting Rhea:
On April 24, 2008 I filed my notice of opposition to Jason Gambert’s “SEO” trademark application. On March 11, 2010, I won.
It took two years, $17,004.33 and an untold amount of frustration and self-doubt to get through this. But, what does it all mean? Why did I commit to this? What would have happened had Gambert succeeded in registering the trademark?
Read it? Good. Now please join the rest of the SEO community in thanking Rhea by donating $US100 to help cover her legal fees via paypal. Enter rhea_drysdale [at] yahoo [dot] com as the email address.
I’ve donated to what amounts to $113.58 AUD. For us Aussie SEOs, there should be no excuse with our dollar sitting at $US 0.91 ;)
Don’t be a douche.
Like Skeletor.
Update: Rhea follows up with a thank you and giant interweb wide group hug
More SEO trademark coverage:
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