Lucas Ng's blog

Lucas Ng is an online marketer, a digital warrior. Trained by ancient blackhat and whitehat Jedi in the arts of SEO, PPC, CRO, web analytics, social media and more.
Player wages show high correlation with club position… C.R.E.A.M
Competitive inequality due to old money (Serie A/Liga BBVA) and new money (Chelsea).
source: abehnisch, 2008-09 uefa wages

Player wages show high correlation with club position… C.R.E.A.M

Competitive inequality due to old money (Serie A/Liga BBVA) and new money (Chelsea).

source: abehnisch, 2008-09 uefa wages

Where amazing happens.
When product managers order pizza for the work crew.

Where amazing happens.

When product managers order pizza for the work crew.

Oh Yahoo :(

Oh Yahoo :(

Conversion Rate Optimization - Screen Resolution Size

Simple optimization tip that _will_ have huge effect on your bottom line.

Optimize your site for your most popular screen resolution segment. If most of your customers are using 1024 x 768, then what does this chart - taken from one of most popular websites - tell you?

Conversion Rate by Screen Resolution

Why are the 1024x768 users not transacting as much as the second and third most popular screen resolutions, 1280x768 and 1280x800?

Answer that question for the above chart and you will have increased conversion by 33% for your most popular user segment. That equals = a huge chunk of happier users and a much happier bank account.

edit: Jon Mendez also talked about this way back in 2007: http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/09/landing-page-re.html

The difference between utilizing network assets - social media vs. traditional news media

How two networks utilize their network assets:

Traditional News Media Network:

Cross promotional banner ads

Cross promotional ‘recommended’ articles/stories

Cross promotion of member databases/email lists (aka solicited spam)

Cross linking for SEO benefit

Zynga:

Creates a rewards/loyalty program meta game called RewardVille, making their existing properties even stickier and keeping players on Zynga ecosystem for even longer. 

Which one is more relevant for users?

Marco.org: Most common words unique to 1-star and 5-star App Store reviews

marco:

★★★★★:
awesomeworth, thanks, amazingsimpleperfect, price, everything, ever, must, ipod, before, found, store, never, recommend, done, take, always, touch

★☆☆☆☆:
waste, money, crashes, tried, useless, nothing, paid, open, deleted, downloaded, didn’t, says, stupid, anything, actually, account, bought, apple, already

(Source: marco)

Ryan Freitas: 35 Lessons in 35 Years

My father always told me that the day we stop learning is the day we die. I wrote this as a sort of preparation for my 35th birthday last week. Some of these are poignant, others are simply trite; I attribute the latter to my growing sense of sentimentality as I age. That, and I need an editor.