November 2007
29 posts
Official Google Webmaster Central Blog: Server... →
Does location of server matter? I use a .com domain but my content is for customers in the UK.
The Problem with Embedding Tracking Codes in your... →
So, if you must use the URLâs query string to track your referral sources, then at least make sure that you arenât ever serving those links to search engine spiders. Drop the referral source from all links when spiders come to visit. Donât worry; th
Good cloaking: straight from the search engines’... →
What is your current official position on simplifying the URLs selectively for bots like Googlebot, Yahoo Slurp, etc. by user-agent detection in order to drop session IDs and other superfluous parameters from the URL? Do you consider it cloaking? And if s
Magic, the Creation: Make your own Magic© card →
Geek alert whoop whoop!
Interview of Seth Godin about Meatball Sundae →
Many nuggets of gold in here: It turns out that that’s ridiculous, because paying money to reach somebody who just bought a new car when you are selling cars is silly. Paying money to reach somebody who is doing their best to ignore you is silly. St
Allen's Blog →
VC + start-up advice
CNN.com - 25 words that hurt your resume - Jan 20,... →
Career Services, University of Pennsylvania →
How to Change the World: Everything You Wanted to... →
Low Quality Keywords CAN Lower Other Keyword’s... →
The account quality score is factored into two areas of your account. The first is your actual keyword quality score. Keyword quality score is made up of: ad copy, keyword CTR (overall and most recent history), account quality score, and âother relevanc
Detecting Spam Web Pages through Content Analysis →
In this paper, we continue our investigations of âweb spamâ: the
injection of artificially-created pages into the web in order to influence
the results from search engines, to drive traffic to certain pages
for fun or profit. This paper considers s
Improving Web Spam Classification using Rank-time... →
Our paper is the first to investigate the use of
rank-time features, and in particular query-dependent rank-
time features, for web spam detection. We show that the use
of rank-time and query-dependent features can lead to an in-
crease in accuracy ov
Dynamic Keyword Insertion - Google AdWords Help... →
Dynamic Keyword Insertion
Aussie/Kiwi Jokes [Archive] →
An Australian was walking down a country road in New Zealand, when he happened to glance over the fence and see a farmer goin’ at it with a sheep. The Aussie is quite taken aback by this, so he climbs the fence and walks over to the farmer. He taps
Paul Holstein on Search Agencies →
Here’s the most important thing I want to point out. If you don’t have time to manage your 20,000 ads, neither do they. Who’s kidding who? If you pay an agency $5,000 a month, they will usually only provide you with one quarter of a person to work on your
Perfect SEO Pop-Up Code - McAnerin International... →
101 Great Posting Ideas That Will Make Your Blog... →
The Blogger’s Library: 28 Free eBooks and Excerpts... →
Compete Still a Bit Wet Behind the Ears →
A big difference between Compete and others (Alexa, Quantcast, etc, etc) is that we select the users who make it into our panel. We start each month by selecting _only_ a subset of the users for whom we have data for. The selection process is secret but i
Google’s Architectural Overview (Ilustrated) —... →
Google’s architectural overview — an introduction... →
Why Google Can't Just "Dump" PageRank →
When it comes to innovations in information retrieval, and there have been many over the years, none has achieved the legendary status of Page & Brin’s “PageRank” algorithm. Its elegance, its simplicity, its wicked subtlety⦠the sheer underlying truth o
rap represented in mathematical charts and graphs →
Search Engine Marketing Research: iProspect... →
Link-Based Spam Detection (FWS 2006 Barcelona) »... →
Webmaster Help Center - Block or remove your... →
Block or remove your entire website using a robots.txt file To remove your site from search engines and prevent all robots from crawling it in the future, place the following robots.txt file in your server root:
Webmaster Help Center - How do I use the URL... →
If you want to remove content from the Google index and your removal request is not urgent, please see How can I prevent content from being indexed or remove content from Google’s index? for specific instructions.
Interview of Google's Adam Lasnik on March 26,... →
taking a step back, our goal is not to catch one hundred percent of paid links. It’s to try to address the egregious behavior of buying and selling the links that focus on the passing of PageRank.
October 2007
33 posts
Ian Rogers » Google Page Rank - Whitepaper →