Lucas Ng's blog

Lucas Ng is an online marketer, a digital warrior. Trained by ancient blackhat and whitehat Jedi in the arts of SEO, PPC, CRO, web analytics, social media and more.

Google Image Search Optimization

Pearson believes that Google places a premium on two things when ranking images in its results:

1. the alt attribute of the image
2. the context of the page and the relevance of the alt attribute thereto