The difference between utilizing network assets - social media vs. traditional news media
How two networks utilize their network assets:
Traditional News Media Network:
Cross promotional banner ads
Cross promotional ‘recommended’ articles/storiesCross promotion of member databases/email lists (aka solicited spam)
Cross linking for SEO benefit
Zynga:
Creates a rewards/loyalty program meta game called RewardVille, making their existing properties even stickier and keeping players on Zynga ecosystem for even longer.
Which one is more relevant for users?-
shor posted this
