Lucas Ng's blog

Lucas Ng is the director of search marketing and web analytics at FairfaxDigital.

Conversion Rate Optimization - Screen Resolution Size

Simple optimization tip that _will_ have huge effect on your bottom line.

Optimize your site for your most popular screen resolution segment. If most of your customers are using 1024 x 768, then what does this chart - taken from one of most popular websites - tell you?

Conversion Rate by Screen Resolution

Why are the 1024x768 users not transacting as much as the second and third most popular screen resolutions, 1280x768 and 1280x800?

Answer that question for the above chart and you will have increased conversion by 33% for your most popular user segment. That equals = a huge chunk of happier users and a much happier bank account.

edit: Jon Mendez also talked about this way back in 2007: http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/09/landing-page-re.html

  1. shor posted this