Lucas Ng's blog

Lucas Ng is an online marketer, a digital warrior. Trained by ancient blackhat and whitehat Jedi in the arts of SEO, PPC, CRO, web analytics, social media and more.

Deconstructing the beauty myth.

Dove ‘Evolution’ is an award-winning 1:14 time-lapse film of a young woman’s transformation from pretty, but ordinary girl to strikingly beautiful billboard model. Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.