Calling out Aussie SEOs to donate to Rhea Drysdale (aka She-Ra) of Outspoken Media.
Why?
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Because the industry owes her for opposing some random dude named Jason Gambert (henceforth Skeletor) who filed an application to trademark the term “SEO”.
Quoting Rhea:
On April 24, 2008 I filed my notice of opposition to Jason Gambert’s “SEO” trademark application. On March 11, 2010, I won.
It took two years, $17,004.33 and an untold amount of frustration and self-doubt to get through this. But, what does it all mean? Why did I commit to this? What would have happened had Gambert succeeded in registering the trademark?
Read it? Good. Now please join the rest of the SEO community in thanking Rhea by donating $US100 to help cover her legal fees via paypal. Enter rhea_drysdale [at] yahoo [dot] com as the email address.
I’ve donated to what amounts to $113.58 AUD. For us Aussie SEOs, there should be no excuse with our dollar sitting at $US 0.91 ;)
Don’t be a douche.
Like Skeletor.

Update: Rhea follows up with a thank you and giant interweb wide group hug
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