Lucas Ng is the director of search marketing and web analytics at FairfaxDigital.
Four Not Useful Web Analytics KPI Measurement Techniques | Occam's Razor by Avinash Kaushik
Avinash recommends useful KPIs and explains why four popular KPIs are not entirely useful. ‘Averages have an astonishing capacity to give your “average” data, they have a great capacity to lie, and…
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