Lucas Ng's blog

How You Can Write Killer Ad Copy by Lucas Ng

This is the slidedeck I used to present on the topic “How You Can Write Killer Ad Copy” at SMX Sydney 2009.

In the presentation I used some great case studies from the folks over at Komarketing Associates, PPC Hero and Marketing Experiments.

I was damn nervous but got some great positive feedback. Definitely hoping to speak again next year ;)

Download the powerpoint version for notes to each slide (requires slideshare login).