Lucas Ng's blog

Lucas Ng is the director of search marketing and web analytics at FairfaxDigital.
Oh Yahoo :(

Oh Yahoo :(

Australian Search Engine Share - January 2009 [Hitwise]

2009 Australian Search Engine Share

Hitwise Search Share Jan 09

source: data is based on 4 week rolling periods ending Jan. 31, 2009 and Feb. 02, 2008 from the Hitwise sample of 2.95 million Internet users in Australia.

According to Hitwise, Google continues to dominate the Australian search landscape. Total Australian Google share of searches is 92.4%, up year-on-year from 89.0% (total calculated from sum of Australian searches on Google AU, Google and Google UK). By comparison, Hitwise US showed Google had 72% market share in the same period, up from 66%.

Why the substantial difference? Probably because Yahoo never received the exposure or support that it enjoys in the US…